How to Use Gamification to Increase Customer Loyalty and Grow Sales – Interview Chris Briggs of TouchPoint Games

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[app_audio src=”http://traffic.libsyn.com/compositesweeklypodcast/CWEpisode27.mp3″] increasing-salesOne of the biggest challenges for companies today is creating better customer engagement. We discussed some content marketing strategies for better online engagement on a recent episode with Josh Hahn.

On this week’s sales and marketing episode, we’ll be discussing strategies for helping sales teams and distributors increase better customer engagement through contests. Chris Briggs joins me on the show to share how his company is helping businesses build customer loyalty and increase sales.

Chris is the founder and CEO of TouchPoint Games, a customer engagement service that helps companies build stronger relationships with customers through branded online sports contests.

Chris and I will be discussing how manufacturers can utilize this service to grow their sales directly or through their existing distributors. Chris will be sharing some interesting case studies of companies that have implemented these customer contests, including one that saw a 10% increase in sales as a result.

You can learn more about TouchPoint Games and even requests a free demo of their service by visiting www.touchpointgames.com.

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