This week, Andrew Pokelwaldt of the ACMA joins me on the podcast as we discuss ways composite fabricators can create new market opportunities while serving their existing customers.
We’ll be referencing one of my favorite business books Blue Ocean Strategy. It has been recognized as one of the most impactful strategy books ever written. It argues that lasting success comes not from battling competitors, but from creating “blue oceans” of untapped market spaces ripe for growth.
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