On this episode, Carmen Simon, PhD, joins the podcast to discuss her recent book Made You Look: How to Use Brain Science to Attract Attention and Persuade Others. She is a cognitive neuroscientist, keynote speaker, and author who is changing the way we understand attention, memory, and decision-making.
She’s the chief science office at CorporateVisions where she helps the world’s most visible brands create memorable and actionable content using brain science.
Dr. Simon also teaches at Stanford University and speaks frequently to audiences about crafting communication that is not only memorable but also sparks action!
Her latest book dives into the science behind why we notice some things and ignore others. You can a copy at https://amzn.to/3Y74A2v. Carmen also has community on Locals for anyone wanting to create designs that impact your audience’s memory and decisions. You can join this group at https://memorable.locals.com.
Podcast: Play in new window | Download
