This week we welcome Lee Weinblatt on the show for our sales and marketing episode. Lee is the founder and CEO of PTG, a market research company that specializes in completely passive, real-world consumer engagement and non-conscious measurement techniques that have been validated by experts from Scientific American, MIT and Barrow Neurological Institute.
On this episode we’ll be discussing:
- How neuroscience is being used in marketing today.
- How eye tracking is being used to determine customer buying patterns.
- How companies today can improve their marketing messages and advertising materials based on how the brain responds to certain messages and images.
You can find some of PTG’s most recent research findings by visiting www.pretesting.com/research.